When our team at Unison Measurable Marketing meets with a client for the first time, we usually hear a number of reasons that businesses do not feel that they are getting results from their Marketing. Here are some of the common things we hear each and every day.
Do these sound familiar? If so, we should talk.
Often this is the first discussion Unison Measurable Marketing has with a client:
Marketing costs too much!
We agree. Marketing individuals are often only skilled in a specific area. When they complete a project, they’re satisfied, you pay… and nothing happens. This leads to confusion and frustration on how marketing works.
We aren’t a jack-of-all-trades type of organization. None of our team claims they can do everything, but combined we can facilitate anything. We also do not do a project for the sake of it. A business card does not equate a Marketing Strategy. We start every engagement with research and strategy. This ensures we have a clear view of your industry, company and existing marketing efforts before we start any work.
The biggest concern on every business owners mind is Return on Investment (ROI), often when it comes to Marketing efforts, we hear:
I have no clue on how to measure my marketing.
This is a major problem for many businesses, and not just in marketing, but measurement overall. In marketing if you’re not measuring your execution, if you’re not seeing what efforts are working and how that is helping to build your business then you’re risking thousands of dollars are being wasted each and every year.
We start with industry and competitive analysis, as well as reviewing your existing collateral and Marketing Tactics. Building upon research we flesh out a strategy with execution tactics, both online and offline, and ensure that all of them are measurable.
We can even go one step further with your Sales Department and help integrate a CRM solution so that marketing leads are easily visible by Sales.
Often business owners have no clear indication of what Marketing Tactics are delivering, or if it’s the right type of message.
My Sales Department drives revenue, Marketing is just about awareness.
While it is true that one component of Marketing is to generate awareness and high-level messaging, often there is a communication breakdown that pigeon-holes Sales and Marketing Departments.
First off, the term “Sales and Marketing” has the word and between it for a reason. They’re meant to work together! When you work with Unison Measurable Marketing if you do not have clear communication channels between your Sales Department and your Marketing, we will work to bring those two funnels back together.
We can work alongside your internal teams to show clear transference of information between the two departments and help implement a feedback loop so that only top-quality leads and prospects are coming from your Marketing Tactics.